March 6-10, 2017
Celebrate NSBW 2017 with the theme of “Take the School Breakfast Challenge” encourages parents, students and school officials to start their morning with a healthy breakfast.
NSBW highlights how eating a nutritious breakfast helps students achieve success in the classroom and beyond. Get started planning your celebration with free tools and resources.
Download the toolkit, activity sheets, handouts and more!
- Get Started
Toolkit, logos, merchandise, etc.
What is NSBW?
It’s a weeklong celebration of the school breakfast program. Members celebrate with decorations, events, special menu items, etc. Increasing breakfast participation is a goal for many SNA members. NSBW is the perfect time to bring attention to your breakfast program.
Why should I participate?
According to a 2015 survey of SNA members, 96% said that their student participation increases during NSBW. Recognizing NSBW in your district or in your cafeteria helps you:
- Increase student participation for your program
- Spread the message to parents that you’re serving healthy and tasty breakfast at school
- Earn media coverage from local papers, blogs, and TV stations
- Connect with teachers and administrators at your school or in your district to spread the word that school meals are healthy
When is it? What if the timing doesn’t work for me?
NSBW 2017 is officially scheduled for March 6-10, 2017
However, if you have a student holiday or teacher work day during that week, and the timing doesn’t work, you can still celebrate anytime! The week before… the week after… it’s up to you.