March 5-9, 2018
Celebrate NSBW 2018 with the theme of “I Heart School Breakfast,” encourages parents, students, and school officials to get social over school breakfast. Speaking a language kids understand, we’re ready to show-and-tell all the benefits of a healthy school breakfast.
NSBW highlights how eating a nutritious breakfast helps students achieve success in the classroom and beyond. Get started planning your celebration with free tools and resources.
Download the toolkit, activity sheets, handouts and more!
Merchandise & Products
Find official merchandise in the SNA Emporium at emporium.schoolnutrition.org.
You can also contact SNA’s Emporium at (800) 728-0728 to request a catalog or order by phone.
Certificate of Recognition
Use this Certificate of Recognition (pdf) template to say ‘thank you’ to your staff members for their hard work during NSBW 2018.
Logo & Artwork
Use our official logos and artwork to customize menus, newsletters, social media messaging, and your website*.
Logo & Artwork Request: To request artwork and logos, just complete the short online order form. You can instantly download the logos, and the links will also be mailed to you.
*Please note that logos are not to be used in the design of any merchandise, or to explicitly or implicitly endorse a particular product or service. The Emporium is SNA’s sole provider of official association merchandise and materials.
What is NSBW?
National School Breakfast Week (NSBW) is a weeklong program designed to raise awareness of the School Breakfast Program (SBP) in school communities. NSBW gives you the opportunity to raise the profile of your school breakfast program, increase participation, and educate your school community about the benefits of healthy school breakfast.
Why should I participate?
According to a 2015 survey of SNA members, 96% said that their student participation increases during NSBW. Recognizing NSBW in your district or in your cafeteria helps you:
- Increase student participation for your program
- Spread the message to parents that you’re serving healthy and tasty breakfast at school
- Earn media coverage from local papers, blogs, and TV stations
- Connect with teachers and administrators at your school or in your district to spread the word that school meals are healthy
When is it? What if the timing doesn’t work for me?
NSBW 2018 is officially scheduled for March 5-9, 2018
However, if you have a student holiday or teacher work day during that week, and the timing doesn’t work, you can still celebrate anytime! The week before… the week after… it’s up to you.